知识的产生本身是要花费大量的时间和经济成本，因此人们把自己的知识阐述出来，并形成的网页也就蕴含了或多或少的价值和使用价值。由于互联网的结构原因，原创者没有办法从网页中获得收入，而google用较小的技术成本把互联网中有价值的网页汇聚起来供自己盈利所用，不用向原创者支付任何费用。虽然每个页面的价值可能非常小，甚至远低于一分钱，但上百亿的页面形成的价值会非常庞大。

A new Chinese website turns ideas into cash. The big bucks aren’t rolling in yet, but Wu Chong discovers it has great potential。We are in the blossoming Information Age. Want to know about the Star Wars movie series? You can Google it. Want to buy them? You can search Amazon. However, what if you want to sell your own script of a new episode? Now, you can Witkey it.